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清酒製造業における需要開発ネットワークの形成
https://pu-hiroshima.repo.nii.ac.jp/records/598
https://pu-hiroshima.repo.nii.ac.jp/records/598808fe8b9-71a0-40ad-8bbf-efb3fa4f93eb
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||
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公開日 | 2023-04-18 | |||||||||||
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言語 | ja | |||||||||||
タイトル | 清酒製造業における需要開発ネットワークの形成 | |||||||||||
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言語 | en | |||||||||||
タイトル | Construction of Networks between Breweries for Demand Development of Japanese Sake | |||||||||||
言語 | ||||||||||||
言語 | jpn | |||||||||||
資源タイプ | ||||||||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
資源タイプ | departmental bulletin paper | |||||||||||
著者 |
酒川, 茂
× 酒川, 茂
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抄録 | ||||||||||||
内容記述タイプ | Abstract | |||||||||||
内容記述 | In this study, the author aims to examine the present condition and the construction process for demand development networks of Japanese Sake. This analysis interview of the head of one brewery network.|The survey results show various types of coordination among breweries, liquor stores, and public institutions such as Regional Taxation Bureaus. Furthermore, there was much greater coord nation between breweries than the author had expected. Results showed that they seek direct relationship-building with consumers through multi-channels.|A case study was made at Hakusan Sake Brewers Association in Ishikawa Prefecture. This brand called“Hakusan Kikuzake” was accredited as the first GI (Geographical Indication) of Japanese Sake, with strategic management system in 2005. At the beginning, this plan was agreed upon by the association members, however, there was no precedent for this in Japan. The brewery/organization head resolved problems with the support from a brewery in Hiroshima and the National Tax Administration Agency.|It was established that strong leadership and personal relationships at appropriate cognitive distances are needed in order to construct any network. | |||||||||||
書誌情報 |
県立広島大学人間文化学部紀要 巻 14, p. 59-74, 発行日 2019-03-01 |
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収録物識別子タイプ | PISSN | |||||||||||
収録物識別子 | 2186-5590 | |||||||||||
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収録物識別子タイプ | NCID | |||||||||||
収録物識別子 | AA12116573 | |||||||||||
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内容記述タイプ | Other | |||||||||||
内容記述 | application/pdf | |||||||||||
著者版フラグ | ||||||||||||
出版タイプ | VoR | |||||||||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |